Product Teardown : Bumble

Conducted in-depth market research to gather insights into market trends, competitor analysis, and user behavior.

Analyzed user reviews on app stores to extract valuable feedback and understand user sentiments.

Developed user personas based on the research findings to enhance user understanding and empathy.

Identified common pain points and challenges faced by users, prioritized them, and proposed actionable solutions to increase app engagement and improve user experience.

Case Study : Zomato

Identified authenticity issues in restaurant reviews by analyzing patterns that suggested fake, biased, or low-credibility feedback.
Assessed the impact on user trust and platform reliability, highlighting risks like misleading ratings and unfair competitive advantages.
Proposed an AI-powered review validation system to flag suspicious reviews, analyze reviewer credibility, and introduce weighted scoring.
Improved review relevance by designing tagged review categories (Food, Ambience, Pricing, Service) and AI-generated summaries for faster decision-making.